Keep each brand, website, account set, and schedule separate.
How it works
One connected path from setup to published work
Auto Presence AI keeps the decisions made at the start of a workflow connected to the content, schedule, publishing result, and workspace record that follow.
1
WorkspaceNorthstar Home
2
ConnectionsWebsite and 3 accounts
3
RulesTone, topics and media
4
PlanDates, times and approval
5
CreateArticle and platform posts
6
PublishWebsite and social channels
7
MeasureResults and account health
Content rulesProfessional toneEnglish (US) ยท 5 hashtags ยท review required
Publishing result3 destinations completedWebsite ยท Facebook ยท Instagram
Pipeline
DraftApprovedPublished
Add a website and supported business channels to the active workspace.
Set tone, topics, language, image choices, calls to action, and platform preferences.
See drafts, approvals, scheduled work, publishing attempts, failures, and completed posts.
The operating flow
Six steps, one workspace context
Each stage below reflects the current product structure and the workflow users can complete in the platform today.
01
Workspace setup
Give each business its own operating space
A workspace keeps the website, connected accounts, content rules, schedules, and publishing records for one business together. Switching workspaces changes the context across the dashboard.
- Separate brands and client work
- Workspace based account and plan limits
- Active workspace remembered in the browser
Workspace setupAvailable now
Northstar HomeActive workspace
Active
northstarhome.co.ukWebsite connection
Connected
3 business accountsFacebook, Instagram, Pinterest
Ready
02
Connections
Connect the places where content will live
Add a website and the supported business accounts used by the workspace. Connection status, account type, and publishing availability remain visible before any schedule is created.
- Website connection and crawl flow
- Facebook Page and Instagram Business support
- Pinterest Business connection with board selection
ConnectionsAvailable now
WebsiteVerified and ready to crawl
Connected
Facebook PageNorthstar Home
Connected
Instagram Business@northstarhome
Connected
03
Content rules
Set the guardrails before work is generated
Save the preferences that should guide future work. Website content and social content use their own settings so teams can control tone, topics, length, language, calls to action, hashtags, and media choices.
- Brand tone and language
- Topics to include and content boundaries
- Platform specific image, hashtag, and call to action choices
Content rulesAvailable now
ToneProfessional and clear
Saved
HashtagsUse 5 relevant tags
Saved
Image format1080 ร 1350
Saved
04
Planning
Choose topics and put real dates behind the plan
Use website analysis, detected topics, saved keywords, Query Hunter research, or your own topic list. Create schedules with dates, times, connected destinations, and the approval mode that fits the team.
- Website topics and keywords stay tied to the connection
- Social schedules can contain separate platform work
- Approval mode determines whether work waits for review
PlanningAvailable now
Topic selectedKitchen storage ideas
Ready
Publish date14 August, 09:00
Scheduled
Approval modeReview before publish
On
05
Creation and review
Prepare the work, then keep the final decision visible
Generated work moves into the same pipeline used for editing, image selection, approval, rescheduling, and removal. Social posts are stored by platform, so one schedule can produce distinct work for each destination.
- Edit captions before approval
- Choose generated or uploaded media where supported
- Approve, reschedule, remove, or retry without losing the record
Creation and reviewAvailable now
Facebook draftCaption ready for review
Draft
Instagram imageOwn image selected
Ready
Pinterest PinBoard required before publish
Review
06
Publishing and reporting
Track what happened after the schedule was created
The publishing pipeline separates scheduled, generating, draft, approved, publishing, published, unscheduled, and failed states. The dashboard then brings published work, upcoming schedules, account health, and activity into one view.
- Per platform publishing results
- Visible error messages and retry paths
- Published records and operational analytics
Publishing and reportingAvailable now
Article publishedWordPress
Published
Facebook postNorthstar Home
Published
Pinterest PinBoard selection required
Action needed
StatusScheduled
StatusGenerating
StatusDraft
StatusApproved
StatusPublishing
StatusPublished
Clear availability
The page says what the platform can do today
Planned products are kept separate from the live workflow. That means users can understand what is available, what has limits, and what is still on the roadmap before they create an account.
Workspaces, website connections, content rules, Content Studio, Social Studio, scheduling, supported publishing, Query Hunter, and operational analytics.
Availability depends on the connected account type, supported publishing permissions, and third-party platform requirements.
Full SEO Suite, backlink operations, blogger outreach, advanced rank tracking, and video creation workflows remain clearly labelled as planned products.
Start with one real workflow
Create your workspace