Topic
Choose a saved idea, website topic, research result, or your own subject.
AI content generation
Create content inside the workflow that will publish it
Prepare website articles and platform specific social posts with the rules, schedules, review choices, and publishing destinations of the active workspace already in view.
WorkspaceNorthstar Home
Draft in progressArticle draftHow to plan a small kitchen without wasting space
Suggested sectionStorage decisions that make daily use easier
Website articleReady for review
Facebook postDraft created
Instagram postImage required
A connected creation process
From subject to published record
Each step keeps the content attached to the workspace, destination, and schedule that will use it.
Rules
Apply the workspace tone, language, length, calls to action, hashtags, and media preferences.
Draft
Prepare a website article or destination specific social post.
Review
Edit the copy, choose media, approve it, reschedule it, or remove it.
Publish
Send approved work to a connected website or supported business channel.
Website articles with workspace context
Content Studio keeps the connected website, detected topics, saved rules, schedules, and publishing records together so each article belongs to the right business from the start.
- Use website topics or your own subject
- Keep article work tied to one workspace
- Follow the item from schedule to publication
Different copy for different social platforms
Social Studio stores work by destination. A single schedule can lead to separate captions and media choices for Facebook, Instagram, and Pinterest rather than forcing one generic post everywhere.
- Platform specific captions
- Image choices where supported
- Separate review and publishing status
Review stays part of the workflow
Generated content does not have to publish immediately. Teams can edit, approve, reschedule, retry, or remove work while the original record remains visible in the pipeline.
- Edit before approval
- Keep draft and publishing states visible
- Retry failed work without starting again
Research can feed the next piece
Query Hunter and saved topic research can provide useful questions and content opportunities before creation begins, helping teams choose what to cover instead of generating without direction.
- Research questions before writing
- Carry useful ideas into the right workspace
- Keep planning and creation connected
Available now
Creation, review, scheduling, and connected publishing
Plan articles, apply workspace rules, review drafts, schedule work, and publish through a connected website workflow.
Create destination specific posts, choose media where supported, review the result, and track each platform separately.
Video generation and the broader SEO Suite are planned products and are not presented here as live capabilities.
Common questions
What teams usually want to know before they start
Can I create both articles and social posts?+
Yes. Website content is handled through Content Studio, while platform specific social content is handled through Social Studio.
Can I edit generated content before it is published?+
Yes. Drafts can be reviewed and edited before approval. Depending on the workflow, you can also reschedule, retry, or remove the item.
Can each brand use different writing rules?+
Yes. Content rules are saved by workspace, so different businesses can use different tones, topics, languages, calls to action, and media preferences.
Does the same social post go everywhere?+
Not necessarily. Social work is stored by platform, which allows each destination to have its own caption, media choice, and publishing status.
Does this page include the full SEO Suite?+
No. Website analysis, topic planning, content creation, and publishing are available now. The broader SEO Suite is planned and remains clearly marked as Coming Soon elsewhere on the site.
Start with one real topic
Create your workspace