Set writing and media preferences by destination
Save tone, language, length, hashtag, emoji, call to action, image size, logo, watermark, and topic preferences for each supported platform.
Social media automation
Keep every platform post moving toward the right destination
Plan content by workspace, save platform-specific rules, review each draft, schedule publishing, and keep the final result visible after the post goes out.
August content plan24 scheduled
Mon 10Facebook
Tue 11Instagram
Wed 12Pinterest
Thu 13Facebook
Fri 14Instagram
Scheduled
Generating
Draft
Approved
Publishing
Published
Writing styleProfessional and clear5 hashtags · review required
Publishing resultFacebook Page published14 August · 09:00
Action neededPinterest board requiredOpen the post to continue
Available now
A social workflow built around real publishing states
Each capability below reflects the current Social Studio structure and the actions users can complete today.
Put dates and times behind the plan
Create schedules for connected business accounts, choose publishing times, and keep each platform post attached to its own destination and workspace.
Keep approval visible before publishing
Open drafts, edit captions, select media, approve work, reschedule it, or remove it from the active schedule without losing its history.
See where every post stands
Follow scheduled, generating, draft, approved, publishing, published, unscheduled, and failed states from one operating view.
Keep each brand and account set separate
Connected accounts, platform rules, schedules, topics, and post records stay tied to the active workspace.
Track the outcome for each destination
Published posts, failed attempts, error messages, retry paths, and account-level results remain visible after the scheduled time passes.
Publishing destinations
Connect the business accounts the platform supports today
Publishing access depends on the connected account type, the permissions granted during connection, and the requirements of each destination.
Direct publishing for supported Facebook Page connections.
Available nowPublishing for supported Instagram Business accounts with the required media and permissions.
Available nowBusiness connection and board-aware workflows, subject to the account and publishing permissions available.
Available nowComing soon
More publishing and video workflows are planned
These capabilities remain clearly separated from the destinations available today.
Planned return after the required publishing access and product validation are complete.
YouTube
Planned channel and video publishing workflows.
TikTok
Planned short-form video creation and publishing workflows.
Video creation
Planned script, scene, caption, voice, render, and channel publishing workflow.
Questions buyers ask
Know how the social workflow behaves before you connect an account
Can I review posts before they go live?+
Yes. Schedules can use an approval flow so generated posts wait in Draft until someone edits and approves them.
Can each platform use different writing rules?+
Yes. Social Studio stores platform-specific preferences so tone, hashtags, media settings, and calls to action can differ by destination.
Can I change a scheduled post?+
Yes. You can edit the caption, change the active image where supported, reschedule the post, remove it from the schedule, or retry it after a failure.
Does one schedule create the same post for every platform?+
No. Each slot represents one platform, which allows the platform, caption, media choice, status, and result to remain separate.
Which destinations are available today?+
Current availability includes supported Facebook Page and Instagram Business publishing. Pinterest Business connection is available, while publishing depends on the account, board, and permissions in use.
Start with one workspace
Create your workspace