Article-grounded generation
Repurposed posts are generated from the real content of a source article, not written from scratch per platform.
Content Repurposing
Turn one article into posts for every platform you use
Select an already-published article and generate platform-native posts from it, each grounded in what the article actually says, instead of a fresh, disconnected generation per platform.
Content RepurposingAvailable now
Source articleSelected from Content Studio
ReadyFacebook postGenerated from the source article
ReadyLinkedIn postGenerated from the source article
ReadyAvailable now
The current repurposing workflow
These capabilities are limited to customer-facing functions supported by the product today.
Multiple platform targets
Generate posts for Facebook, LinkedIn, Instagram, Pinterest, X, and YouTube video scripts from the same source.
Choose your source
Select which already-published article should be the source for repurposed content.
Connected account publishing
Publish repurposed posts through your connected accounts once they are ready.
Questions
What buyers usually need to confirm
What does Content Repurposing use as its source?+
An article that has already been published through your workspace.
Which platforms can I repurpose content for?+
Facebook, LinkedIn, Instagram, Pinterest, X, and YouTube video scripts.
Is each platform post written independently?+
No. Every repurposed post is grounded in the same source article rather than generated from a blank prompt per platform.
Can I edit a repurposed post before publishing?+
Yes. Repurposed posts follow the same review workflow as other generated content.
One article, every platform
Create your workspace