Social → Website Attribution

See which posts actually send traffic to your site

Correlates your real Google Analytics session data against your own tagged links, matched by exact campaign name, so you can see which posts are driving real traffic and which are not.

Social → Website AttributionAvailable now
Tagged postFacebook Page publish
Tracked
GA4 sessions matchedExact campaign match
Reported
Zero-traffic postsShown as real zero
Visible
Available now

The current attribution workflow

These capabilities are limited to customer-facing functions supported by the product today.

ATTRIBUTION

Real GA4 correlation

Matches Google Analytics 4 session data against your own tagged links by exact campaign name, not an estimate.

ATTRIBUTION

Every tagged post included

A tagged post with genuinely no traffic yet is shown as a real zero, not hidden from the report.

ATTRIBUTION

Connected to your GA4 property

Built on top of your existing Google Analytics connection.

ATTRIBUTION

Per-connection reporting

Attribution is reported per connected website, keeping results scoped to the right property.

Questions

What buyers usually need to confirm

Do I need Google Analytics connected for this to work?+

Yes. Attribution is built on your real GA4 session data.

How are posts matched to GA4 sessions?+

By exact campaign name matching, not approximate or fuzzy matching.

What happens if a post has not driven any traffic yet?+

It is shown as a real zero, so you can see which posts have not driven traffic rather than having them hidden from the report.

Is this attribution report specific to one website?+

Yes. It is reported per connected website property.

Know what actually drives traffic

Match real GA4 traffic against your tagged social posts.

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